Spent my whole Saturday at AIGA Memphis' Creatathon at Simple Focus working with designers & copywriters on identity/branding/web/print for the Mid-South Food Bank’s Miles for Meals 5K in September. And it was awesome!
I was scheduled to help with shirt design for a couple hours in the middle of the event, but when I arrived, art directors were still sitting around a conference table tossing around Pantone swatches and concepts. And without a logo, there was a room full of professionals being unused! My experience branding 5K events on the fly at Bluff City Sports came in handy, and I created this branding system in about an hour. I quickly prepped files and packaged fonts, and within no time, an entire team of talented creatives were working with my assets to create a website, merchandise design, and promotional materials. It was pretty goddamn exhilarating!
It didn't take long to create the branding, and the team took it from there!